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While adventure seekers have record-breaking slides to revel in, CALI-POKE will have its extensive menu to whet their appetite. The rides will have your pulse racing and the food will have your taste-buds tingling.
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Getting perky in the backdrop of quirky. That’s what defines CALI-POKE’s stylish entry in to the Radisson RED Technology Park Silicon Oasis. Waltz into the hyper-social, uber-cool hotel and head straight to the food truck at their lobby with the most sumptuous signage that says CALI-POKE, surely getting the eyeballs and drools, and some hoots too!
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Wearing a three-piece suit is a classic style that never goes out of trend ever, projecting classic refinement and sophisticated panache. However, there is a paradigm shift in the way gentlemen are dressing up in today’s times. Comfort takes precedence over flair while a bit of unconventional composition in the wardrobe is making the modern man creative and progressive.
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This Press Release written by me for Iris Dubai was published on 1st November in Khaleej Times, UAE’s longest running English daily newspaper.
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Writing Radio Scripts gives me a high, because it’s a narrative and conversational, unlike writing for ads where it’s static. Narratives also bring out regional or native lingo, expressions and phrases, which is fun to work on, as it is insightful of how people speak, react or express.
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Here’s a shortcut from Desktop, without going to any third-party websites or app to do so (for instant publishing of Feed, IGTV or Story). It’s a legit hack, making a mobile version on your desktop. And you don’t need any codes!
Continue readingA diwali radio spot that gave me creative satisfaction. Pure hindi with several words that are colloquial. Aired on Suno 1024FM (United Arab Emirates) in November 2019.
Continue readingThis video was made during World Cup 2015, especially for the India-Pakistan match, the biggest match of the ICC World Cup. We were brainstorming on the thought when I went silent. When an idea comes to my mind, I become oblivious to the crowd or the chatter and start penning my thoughts, as if I am sitting alone.
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This was in mid 2000s, when Indian advertising wasn’t orgasm-ing on overtly emotional routes of ‘Khushiyan, Rishtey, Garmahat’ etc. This hoarding ad was just a fancy painting, to say the least. Yet, for someone it was a piece of art, which spoke to him in ways he hadn’t expected.
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SEL Car Rental (Dubai) has a division for ultra-luxury vehicles, falling under the Limousine segment. A brand campaign was designed showcasing the vehicles’ attributes metaphorically.
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The coffee-table book project was initiated to commemorate Dubai Modern Academy’s Silver Jubilee. The book was launched by Former US President Bill Clinton in a gala event in Dubai.
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We at Praxis added our creative twist to one of the biggest head-turners for Home Centre – one of the region’s leading retail concepts. What was briefed in as a furniture exchange campaign went out as a full fledged engaging sales campaign right from the word go! All people had to do to get their old furniture replaced was to take a snap of their rickety old stuff to their nearest Home Centre stores. From print to outdoor to digital, the campaign was a huge business success!
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Exploring India is like unfolding chapters of a magnum opus. Where a story resides in every turn – just like the landscape, cultures and languages that seamlessly blend into the way of life of this vibrant country.
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Our client, SNTTA Travel & Tour, was developing a calendar themed Festivals of the World wherein my picture was used for Bali Arts Festival (June). The text in the calendar has been written by me, while I managed the whole project end-to-end.
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