Category

Press

Press, The Oak Desk, Verses

A Himalayan Sojourn of Five Senses

This was my first article published in Platform Magazine in November 2006. This poetry was written on a trip to Manali in Fall 2006 with a group of friends. As we reached the hotel after a 15 hour drive, everyone went to take a nap, while I took a walk around the garden area of the resort and sat beside the rushing river Beas at a beautiful nook. That foggy evening was perfect setting for me to write this in one go, probably in an hour. Later my friends named this nook – Writers Point.

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Press, The Oak Desk, Writings

Brij Coffeetable Book

The solemn air still carries the sweet music that came from Lord Krishna’s flute, the chirping of birds is resonant of hymns from Sama Veda, the sand on the blissful ground bear the hues of love and peace, the meditating groves are abloom with spirituality, while reverent water bodies are brimming with nectar and lotuses. Truly, this could only be Lord Krishna’s abode.

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Press, The Oak Desk, Writings

Telangana Coffeetable Book

This coffee-table book is the first book on the newly formed state Telangana (India). It was unveiled by Telangana’s Chief Minister K Chandrasekhar Rao in 2017, and the first copy was presented to Late President of India Pranab Mukherjee. The book was later also gifted to Prime Minister of India Shri Narendra Modi by Pranab Mukherjee. I have written all of the content for the book, that explores all the cultural places of Telangana.

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Marketing, Press, Press Release

Press Release: Cali-Poke

Getting perky in the backdrop of quirky. That’s what defines CALI-POKE’s stylish entry in to the Radisson RED Technology Park Silicon Oasis. Waltz into the hyper-social, uber-cool hotel and head straight to the food truck at their lobby with the most sumptuous signage that says CALI-POKE, surely getting the eyeballs and drools, and some hoots too!

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Marketing, Press, Press Release

Press Release: Ascots & Chapel Heritage Redefined

Wearing a three-piece suit is a classic style that never goes out of trend ever, projecting classic refinement and sophisticated panache. However, there is a paradigm shift in the way gentlemen are dressing up in today’s times. Comfort takes precedence over flair while a bit of unconventional composition in the wardrobe is making the modern man creative and progressive.

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Ads, Marketing, Press

Radio Spots

Writing Radio Scripts gives me a high, because it’s a narrative and conversational, unlike writing for ads where it’s static. Narratives also bring out regional or native lingo, expressions and phrases, which is fun to work on, as it is insightful of how people speak, react or express.

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Coffeetable, Press, Travel

Spiritual Bali

Traveling is all about new learning, discoveries and experiences. Memories we create are the stories we would keep reciting all our life with equal enthusiasm and a bit of exaggeration. We get to understand cultures, sample foreign food, hear the cacophony that defines the cities, get a whiff of underlying smells in each nook, do things out of our comfort zone, commute by means which we only saw on postcards, meet people and hear their extraordinary stories…there is so much that our five senses go through. Bali is one of those unique destinations that can leave a transcendental imprint on your life.

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Devour, Press, Writings

Katra Sattvik Food

To understand the food of Katra, one must understand the concept of Sattvik. We all know that Sattvik is pure vegetarian food, just as is Vaishnav food. But there is more to Sattvik than just the pleasant sounding name. It stems from Ayurdeva

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Coffeetable, Press, Travel

Art Dubai

Once a desert enclave, Dubai has today transformed into an oasis of arts. The glitzy skyline and swanky malls may feature in picture-perfect postcards, but it takes more than a canvas to reflect the art scene is Dubai.

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Coffeetable, Press, Travel

Vienna

Reaching Vienna (called Wien), it is advisable to peek out of the aircraft window, in fact there should be an announcement “Please look out, heaven below”. Simply because the sight is surreal. Swathes of green fields dotted with solar windmills look like an idyll world. The slow whirring of the windmills is symbolic of Viennese life, which you would realise later as you absorb the city.

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Snap It Swap It ad
Ads, Press, The Oak Desk

Advertising: Snap It Swap It

We at Praxis added our creative twist to one of the biggest head-turners for Home Centre – one of the region’s leading retail concepts. What was briefed in as a furniture exchange campaign went out as a full fledged engaging sales campaign right from the word go! All people had to do to get their old furniture replaced was to take a snap of their rickety old stuff to their nearest Home Centre stores. From print to outdoor to digital, the campaign was a huge business success!

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Calendar Sahil Banga
Ads, Press, The Oak Desk

Calendar Image

Our client, SNTTA Travel & Tour, was developing a calendar themed Festivals of the World wherein my picture was used for Bali Arts Festival (June). The text in the calendar has been written by me, while I managed the whole project end-to-end.

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Maid Article on The Indian Trumpet
Press, The Oak Desk, Writings

Watch it, Bai.

She sat hunched on her knees, eyes bereft of remorse yet welled up, occasional hiccups bringing a kind of comic relief in that tense moment. She was accused of theft, a grave offense given that maids are supposed to be loyal to the core.

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Maid Article on The Indian Trumpet
Press, The Oak Desk, Writings

Bai-God it’s true!

In India, a house is not ‘home’ until there is a Bai rustling up her magic broom there. She’s the harbinger of cleanliness, convenience and sanity, a God-sent figure who fights the rogues called dirt, teaches messiness a lesson and brings order in disorder.

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Coffeetable, Press, Travel

Kalatop Wildlife Sanctuary

The grandeur of this place lies in its desolation, and is accentuated by the serenity that transcends even its alpine heights. Caught in a time-warp, Kalatop Forest Guesthouse is testimony to the fact that vintage is as charming as it could get. The chalets here have a bloodline descending from the British.

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